Here are some basic points.
•By definition, all media texts are re-presentations of reality.
•They are composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers.
• They're fake versions of the reality we believe around us.
• Without media, our view of the world would be very limited
• We need the media to make sense of reality.
• The influence the media exerts has a major impact on the way we view the world.
• Media representations can reinforce or shatter our view on things.
• There wasmass manipulation in the 1920s and 1930s.
• We decode the different layers of truth/fiction.
• You must consider:
- Who produced it?
- What/who is represented in the text?
- How is that thing represented?
- Why was this particular representation (this shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been?
- What frame of reference does the audience use when understanding the representation?
Male and Female stereotypes and representation normally based on these aspects:
Typically masculine
•Tough
•Hard
•Sweaty
Typically feminine
•Fragile
•Soft
•Fragrant
~Sheryl
